Croft Named 8×8 EMEA Growth Partner of the Year
We're excited to announce that Croft has been named 8x8's EMEA Growth Partner of the Year for 2026, one of the most competitive accolades in 8x8's annual partner awards programme.
The award recognises the partner, regardless of size, that demonstrated the most impressive year-on-year growth in 8x8 revenue, rewarding momentum, commitment and the ability to deliver real results for customers. It is the second time Croft has been recognised by 8x8, having previously won Partner Solution of the Year.
Emily Masterton, Global Head of Channel Sales at 8x8, said: "Croft has been a valued 8x8 partner for a number of years, and this award is a reflection of everything that makes that partnership work. Depth of expertise, a fantastic team, and an unwavering focus on customer success.
Croft was recognised in a previous year for their Contact Centre Deal of the Year, and now seeing them recognised as our EMEA Growth Partner of the Year is richly deserved. The collaboration and teamwork between our businesses have been exceptional, and I am extremely grateful for their partnership. I'm eager to see what we can continue to achieve together in the years ahead."
Nick Smith, Chief Commercial Officer at Croft, added: "We've worked with 8x8 for a number of years, and I feel they truly embody how partnerships should work. The quality of solutions and innovations they bring to our portfolio makes them one of our key partners.
From traditional UC to contact centre and now ever more focused on AI and driving client adoption, the team at 8x8 have always kept us informed and worked closely with us to ensure we can deliver the right solutions for our clients. They feel like an extension of our sales and support functions.
To be named 8x8's EMEA Growth Partner of the Year is a tremendous honour, and one that belongs to the entire Croft team. This recognition reflects the trust our clients place in us and the commitment of our people to deliver genuinely exceptional outcomes.
We're proud of what we've achieved together and excited about what comes next."
8x8's cloud communications platform enables organisations to connect employees, customers and business processes through a single, integrated solution spanning unified communications, contact centre, and voice. Croft has built a specialist practice around 8x8's portfolio, helping businesses across the UK unlock the full value of cloud communications.
This latest award reflects the business's continued investment in its communications and connectivity capabilities alongside its broader managed IT and business mobile services.
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